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Volkswagen Embeds Revolutionary Audio Ad in Newspaper

by on Sep.22, 2010, under Gadgets, Technology

This sunday when I opened the daily newspaper “The Times of India”, I was left shocked hearing the paper speak. I searched the newspaper and found that the voice was actually coming from a small magical device embedded in the all new VW’s Vento ad.

This video shows actually what happened:

The ad was actually very well synchronized with the newspaper, when you open the news paper then only the ad starts. The whole ad starts and continues until you close the paper. It is truly a next step in advertising world. The device was dissected and the view was:

Audio Ad Device

The device has a sensor which breaks the loop when paper is closed. A speaker with two button cells. A really well made device and truly a revolutionary advertising idea by Volkswagen.

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