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Microsoft, Yahoo Agree on Partnership

by on Jul.29, 2009, under Computer, News, Technology

Blackberry Curve 8520

Microsoft and Yahoo’s deal musings have been talked about and chewed a lot since last year. Finally, Microsoft Corp and Yahoo Inc have agreed to an online search and advertising partnership, in an attempt to rival Google Inc, as per reports, the deal would be officially announced sometime today.

Microsoft will not pay an upfront fee to Yahoo, and sources stated that Yahoo would keep 110 percent of all revenue till two years and in the third year, Yahoo would keep 90 percent revenues stated BoomTown column at AllThingsD. But there isn’t any detail about upfront payments from Microsoft to Yahoo. Microsoft and Yahoo declined comment.

Microsoft tried to buy Yahoo last year but its $47.5 billion bid was rebuffed and Yahoo's attempt to seal a search advertising deal with Google Inc fell apart under regulatory scrutiny. Under the expected deal, Microsoft's new Bing search engine will power Yahoo's searches, according to AllThingsD, while Yahoo will handle the advertising sales, using Microsoft technology.

With Yahoo embracing Microsoft’s search technology, it would quite interesting to see if any changes in search market shares takes place for either Yahoo or Microsoft. If Bing’s search engine technology is being used for powering Yahoo Search then pressure on Bing to get better might escalate. Also, Microsoft would be happy to get more Yahoo Search to Bing switching audience. Those using Yahoo search as a second option after Google would be considered as target audience as well. It’s win-win situation for Microsoft.

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Mobile Social Networking

by on Jul.01, 2009, under News, Technology

In this 21st century there comes a great need of socialising which is greatly fullfilled by all the social netwroking websites available (check out SpiceEdit its awesum!). So we need these applications handy, may be on our cell phones. Why not, they are here. In my opinion it’s becoming a rather impersonal way of communication and I’d rather go out and meet people instead of sending messages or notes, or ‘Posting’ on walls etc.

There is an easier way to reach out to a wider audience. To reach out to someone in as distant a place that we may never ever get to see in our life time is a brilliant thing, to share ideas, cultures and even take stands on important issues as well as the more mundane things as informing the whole world that you’re in the bathroom taking a pee at any given point of time.

The mobile handset is of course THE communication tool for this age and I don’t see that changing in any other future age either. Naturally we want to interact with the one device we would most likely have at all points in time as much as we would our PCs and with GPRS, WAP and the hopefully soon to be available 3G, the mobile Social Networker is now absolutely free to update and keep control of his or her cyber lifestyle and social life as they would in the real world.

To make things even more convenient, mobile manufactures are tying up with Social Networking sites and companies to better promote and market handsets as a new age Social Networking tool. “Access Facebook from your XXXX handset while on the go.” Or “Update your Twitter account with the new XXXX mobile phone.” These or something similar to these captions are the new marketing norm for mobile phones and they work. From Facebook and Twitter to Flickr, Orkut, MySpace or LinkedIn dedicated applications are available for download onto your handset so you don’t miss a beat while staying in touch with your online life anytime, anywhere.

But Social Networking isn’t just fun and games; it’s also a serious means of self promotion as well as promoting ones views and beliefs without prejudice. It’s a free and open forum. The mobile handset also allows you access to real-time contact with peers via chat applications like Fring and Nimbuzz. These app ties into multiple sites like Google for Gtalk, Skype for video chats, Yahoo! and MSN for their respective messengers as well. Introduction of these makes it so much easier to be in touch with friends, family, colleagues and even work through a very simple means of communication.

However, to preserve this exclusive things we must use them responsibly.

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