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Soon, classes on TV as Amity plans 24×7 education channel

by on Apr.11, 2009, under News

Taking it a step further is an upcoming 24-hour channel, Youth TV, which will allow students to blog, chat, and even make their videos, besides regular dose of tutoring.
The channel is an initiative of the privately owned Amity University, Noida, and is the first foray by a university in the entertainment media segment.

Slated for launch in the next six to eight months with an investment of Rs 100 crore over the next three to five years, Youth TV, its promoters say, will not only air education programmes but also help students select the right courses. Alongside, a dedicated portal would serve as a platform for students to post videos for sharing, blog on issues close to their hearts, and even chat.

“Youths today are very media-savvy (so) this would be the convergence of television, Internet and mobile technology,” channel CEO Aseem Chauhan said. “While television has constraints of being one way, the combination of different forms of media will make education much more interactive.”

The channel will compete with Gyan Darshan and Vyas, both part of the Doordarshan network. While both are 24-hour education networks, they continue to suffer from low viewership — Vyas is broadcast for undergraduate students; Gyan Darshan has been allotted fixed slots on DD and airs programmes for school and college students.

Youth TV comes seven years after Zee TV’s education network Zed TV was shut down. But what makes Chauhan optimistic about the sustainability of the initiative is that the Youth TV will involve the 45,000-strong community of university students as educators in the project. “We will initially begin with a core group of professionals who can guide the students,” Chauhan said. “But the large part of our team would constitute of students.”

“Since we are in education sector, we know the pulse of the youth. Our content will find resonance in the young generation.”

The university’s Noida campus already has part of the infrastructure, set up for its various courses in journalism, mass communication and cinematography.

Chauhan said while advertisements would be one of the major means of revenue generation, online courses and distance-learning programmes would also sustain the channel.

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