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Sony Ericsson’s Satio Sales in UK on Hold

by on Nov.27, 2009, under Gadgets, Mobile, Technology

Sony Ericsson

A second of Sony Ericsson’s new smartphones, key to its strategy for returning to profit next year, has been hit by software problems in Britain ahead of a critical sales period.

Sony Ericsson’s recently released phone, the Satio, has run into issues in the UK after the company suspended sales of the device in stores following complaints from consumers. Apparently, the device suffered from a technical error that caused the phone to shut down unexpectedly.

Apart from this, there was also the issue wherein users had to face a reboot when they try to access certain applications. Since a fix to the issue was not possible with an over the air update, Sony Ericsson is replacing faulty handsets with new ones for affected users in the UK. Sony Ericsson hopes to clear the issue with these phones by Christmas. However, sales in the UK based retailers Carphonewarehouse and Phones4u have been suspended for the time being.

Sony Ericsson is known to goof up with new product launches. A few years ago, it was the turn of its then flagship, P990 smartphone, that suffered from teething troubles at the time of its launch, back in 2005.

Sony Ericsson’s Holm said the software problems had only affected a small number of customers in Britain and had not damaged Sony Ericsson’s brand. “At the moment, we don’t see any damage or harm done,” Holm said. “It is a contained issue affecting only a small number of consumers.”

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