Panache Blog | India's Top Technology Guide

Volkswagen Embeds Revolutionary Audio Ad in Newspaper

by on Sep.22, 2010, under Gadgets, Technology

This sunday when I opened the daily newspaper “The Times of India”, I was left shocked hearing the paper speak. I searched the newspaper and found that the voice was actually coming from a small magical device embedded in the all new VW’s Vento ad.

This video shows actually what happened:

The ad was actually very well synchronized with the newspaper, when you open the news paper then only the ad starts. The whole ad starts and continues until you close the paper. It is truly a next step in advertising world. The device was dissected and the view was:

Audio Ad Device

The device has a sensor which breaks the loop when paper is closed. A speaker with two button cells. A really well made device and truly a revolutionary advertising idea by Volkswagen.

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Sony Playstation Move, in Stores this Month

by on Sep.19, 2010, under Gadgets, Gaming, Technology

If the thought of HD motion controlled gaming excites you, get ready to feel a whole lot of joy by the end of the month, which is when Sony will officially be launching the PlayStation Move in India. The combination of the PS3 system and PlayStation Eye camera detects the precise movement, angle, and absolute position in 3D space of PlayStation Move motion controller, allowing users to intuitively play the game as if they themselves are within the game.

Playstation Move PS3

If you already own the PlayStation Eye (the PS3 camera), you can pick up the motion controller for Rs. 2499, while the navigation controller will set you back by Rs. 1899. Alternatively you could go in for the entire Move bundle consisting of the motion controller, the camera and a Starter disc including demos of various Move compatible titles like Sports Champions, Tiger Woods PGA Tour 11, Start the Party! etc. for Rs. 3650.

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TRAI Mobile Number Portability by October 31

by on Aug.12, 2010, under Gadgets, Mobile, News

Mobile Number Portability

We are waiting for 3G and mobile number portability since a long time. There have been a lot of delays since a long time, now it looks like there would be a final decision on the MNP service at least by October 31, 2010.

The TRAI, in a recent announcement has directed mobile operator in the country to implement MNP by October 31 this year or be ready to face the consequences. If that wasn’t all, the Department of Telecom (DoT) made it clear to operators yesterday that the infrastructure for and tests for porting numbers from one service provider to another are to be completed before September 1. If they fail to do that, the service providers would be barred from launching new commercial services in any area, starting September 1.

With mobile number portability we would be able to retain our number even if we want to change our service provider. This will lead to a lot of competition between the mobile service providing companies. Mobile operators have delayed MNP a lot over various problem due to which last deadline June 30 was missed.

Let’s see if the mobile operators are able to do the needful by the October 31.

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