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Apple acquires Quattro Wireless Official

by on Jan.05, 2010, under Mobile, News

Apple Quattro
It was rumored last evening, but now its official, Apple has pulled the trigger and made its acquisition on mobile ad network Quattro Wireless. Sale price wasn’t disclosed, $275 million is the amont being thrown around, the company’s CEO Andy Miller has been immediately promoted to Apple’s newly-minted VP of Mobile Advertising possesion. In a news post on Quattro’s site, Miller says that its products and services won’t change “for now”. But considering that it offers tailored advertising across a huge bounty of devices and platforms, we have to imagine Apple’s long-term strategy is going to involve making this framework more of an App Store value-add for developers. Time will tell, one thing is for sure that this may prove good if it makes life easier, giving us free apps or finally ushers in the era of free, non-carrier-subsidized, ad-supported smartphones.

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