Halfway through the work day, you see your smartphones battery running into the red zone and you find yourself desperately looking for a charging port.

While the phones are getting more feature packed with huge processors and big camera’s the thing getting ignored is the battery. All these features pull out a lot of power which eventually hampers the overall battery performance.

Samsung Electronics hopes to eliminate the battery issue. The company has set a goal that smartphones coming out this year can last all day under average to moderately heavy use, according to Kevin Packingham, vice president of product innovation at Samsung.

“When you wake up to when you go to bed, we don’t want you feeling anxiety about your battery life,” he said in an interview at CES.

The company is working at optimizing different aspects of the phone, such as searches for Wi-Fi or powering up the 4G LTE radio. The Charge, Samsung’s first LTE phone for Verizon Wireless, was a good test bed for the company, but the company can do better. Samsung wasn’t quite there yet in terms of power efficiency, said Packingham.

So with this, we hope Samsung bringing out huge smartphones with greater battery life.